Glossary
Mention rate
Definition
The percentage of prompt battery questions for which an agent is named in the assistant’s answer. Measured per assistant and in aggregate, on a fixed question set, so movement over time reflects real change in visibility rather than a change in the questions.
Mention rate is the closest thing AI search has to a ranking. It is honest in a way most marketing metrics are not: either the assistant named you or it did not, and anyone can rerun the question and check.
A single reading matters less than the trend. The number moving from two mentions in twenty to seven in twenty across a quarter is evidence the underlying work is landing.