You have thirty profiles. They should tell one story.
Your identity lives on dozens of platforms, most of which you did not create and few of which you remember. Machines cross-reference all of them before deciding whether to recommend you. We make them agree.
Corroboration is the trust signal.
Search engines and assistants decide who you are by triangulation: the same name, brokerage, phone, and territory appearing identically across independent sources reads as a real, current professional. Every mismatch, an old brokerage on a stale portal page, a different phone number on a directory, two half-claimed profiles splitting your reviews, spends trust you never see being spent.
The work is an audit of everywhere your identity appears, corrections and claims where possible, a canonical record every future listing copies, and a recurring scan so drift gets caught instead of accumulating. Unclaimed auto-generated profiles get claimed. Review platforms get your presence and your responses. The matrix converges, and the report shows it converging.
What we check and keep in sync.
Not every platform applies to every agent; the audit marks which ones matter for your market and specialty, and the program covers those.
Scored, then scored again.
The presence audit looks for you on the platforms that count most and scores what it finds: which profiles exist and are yours, and whether your name, brokerage, phone and office address agree across them, naming the profile that disagrees.
The free audit checks the core profiles: Google, Zillow, Realtor.com, your brokerage page and your own site. The deeper audit we run when you join looks for you on more of them, from Redfin and Homes.com to Yelp, HomeLight and your social profiles.
That deeper audit runs again on the first of every month for your report, which sets the score beside the last one, part by part, with what we finished since. You watch your profiles come into agreement rather than take it on trust.
What agents ask about it.
Why does a profile I never made matter?
Portals and directories auto-generate agent pages from license and transaction data, so profiles exist for you whether you created them or not. Machines read them anyway. An unclaimed stub with an old brokerage and zero reviews is testimony you never gave, and claiming it is often the cheapest win in the whole program.
Which platforms count the most?
Google Business Profile, Zillow, Realtor.com, and your own site carry the most weight, because they are what local search surfaces first and what AI assistants most often retrieve. The rest of the matrix matters as corroboration: the same facts repeated across independent sources is how machines decide you are real and current.
What does "consistent" actually mean?
Character-level agreement on the facts that identify you: name, brokerage, phone, service area, photo. A moved agent whose old profiles still show the previous brokerage is the most common failure we find, and machines read that contradiction as uncertainty about who you are now.
Do you post to my social accounts?
This service keeps your profiles accurate, complete, and in agreement; it is identity work, not content marketing. We do not run your Instagram. Where a platform shows reviews or recommendations, we make sure yours are present and current.
How do you measure it?
Coverage and synchrony are scored in the audit: which platforms list you, which match, which contradict, and which are missing entirely. The same scan reruns on a schedule so the report can show the matrix converging over time.
See your matrix before anyone fixes it.
The free audit maps every platform that lists you, scores the coverage and the mismatches, and hands you the list either way.