Generative engine optimization (GEO)
The practice of making a person or business the answer AI assistants give. GEO covers the content, structure, and consistency signals that determine whom ChatGPT, Perplexity, Gemini, and Google AI Overviews name when asked for a recommendation.
Where classic SEO competes for position on a results page, GEO competes for the answer itself. The inputs overlap: clean technical foundations, real content, strong reviews. The difference is the shape of the goal. A page of results rewards being present; an answer rewards being the best-supported choice.
For a local real estate agent, GEO work concentrates on entity clarity, answer-shaped local content, an active Google Business Profile, and consistent citations. It is the core of our AI search visibility service.