Glossary
Map pack
Definition
The block of usually three local business results, with a map, that Google shows for searches with local intent. Placement is driven largely by Google Business Profile signals: proximity, relevance, review strength, and activity.
For an agent, the map pack is prime placement for searches like "realtor near me" or a neighborhood search with local intent. It is governed by different mechanics than the ordinary results below it, which is why a well-ranked website and an absent map presence often coexist.
The inputs that win the map pack, a complete and active profile with strong recent reviews, are largely the same inputs AI assistants weigh for local recommendations. Work invested here pays on two surfaces.