Glossary
NAP consistency
Definition
Name, address, phone: the practice of keeping business identity details exactly identical across every listing, directory, and profile. Character-level consistency is a trust signal; variation reads as uncertainty about who and where you are.
Machines cross-reference. When your profile says one suite number, an old directory says another, and your site omits the address entirely, the mismatch costs more than any single listing is worth. The fix is unglamorous: an audit of everywhere your identity appears, corrections, and a canonical record that every future listing copies.
NAP work is part of the identity cleanup in every AgentFaro engagement, because it is a prerequisite for the rest of the signals to be believed.