Glossary

RealEstateAgent (schema type)

Definition

The schema.org type purpose-built for describing an agent or agency: name, service area, brokerage affiliation, contact details, reviews. Using it, rather than a generic type, tells machines exactly what kind of business they are reading about.

Specificity pays. A machine that knows a page describes a RealEstateAgent, with a service area of particular places, can connect that entity to realtor questions with a confidence a generic Organization node never earns.

The type also anchors the rest of the graph: reviews attach to it, the brokerage links from it, and sameAs ties it to the agent’s profiles across the web. It is the center of the structured identity we build for every client.

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