Glossary
People Also Ask
Definition
The expandable list of related questions on a Google results page, each answered with a passage lifted from a web page. A page that answers a specific question directly can appear here even when it ranks far below the front page for the broad term.
People Also Ask is a side door. An agent who will not outrank the portals for a broad homes-for-sale term can still own the answer to a specific home buyer question, because the box rewards the best direct answer rather than the biggest site.
Each question it shows is also market research in plain sight: these are the literal questions home buyers and sellers ask, and every one is a candidate page in a content program.