How much does marketing cost for a real estate agent?
Typical ranges run from a few hundred to several thousand dollars a month across agencies, coaching programs, and portal lead products. AgentFaro is priced flat and published openly: $75 per month for a solo agent, $400 per month plus $30 per seat for teams, no setup fee. One closed transaction covers years of it.
The market is opaque on purpose. Agencies quote after a sales call, portal lead programs price by zip code and competition, and the number an agent actually pays is usually a negotiation artifact. That opacity favors the seller, which is reason enough to distrust it.
We publish our pricing because the economics survive daylight. Seventy-five dollars a month for a solo agent buys the website, the managed profile, the visibility work, and the monthly measurement, run for you rather than handed to you as homework. Full detail is on the pricing page.
How to evaluate any marketing spend
Ask one question of every vendor: what number will you show me each month, and what happens when it does not move. Impressions and reach are not answers; they are what gets reported when nothing countable happened. Mention rate, rankings, and delivered leads are answers.
That standard is the one we hold ourselves to. The monthly report exists so that continuing to pay us is a decision you make looking at numbers, not a subscription you forgot to cancel.